Dr. (Mrs). Nirma Sadamali Jayawardena is an Assistant Professor in Marketing at University of Bradford, United Kingdom. She has work experience as a secondary school teacher, lecturer and as a researcher in Sri Lanka, Australia, India and the United Kingdom. Her research interests are in the areas of virtual reality advertising, 360-degree video advertising, consumer psychology, digital video advertising, experimental research, qualitative research, and consumer behaviour. Her research work has been published in multiple international peer reviewed journals. She has also presented her research in several international and national level research conferences. Additionally, she has contributed to magazine articles, book chapters, books, and industry reports. She served as a reviewer to several journals including International Journal of Information Management, Industrial Marketing Management, International Journal of Consumer Studies, Asia Pacific Journal of Marketing and Logistics, Journal of Business Research, and IEEE Transactions on Engineering Management.
Dr. (Mrs). Nirma Sadamali Jayawardena
Assistant Professor in Marketing at University of Bradford, United Kingdom.
Awards
2023- Outstanding Reviewer Award from South Asian Journal of Marketing Emerald Publishers
2021- Honourable Mention Research Award (PhD) from Relationship Marketing for Impact Research Cluster in Griffith University, Australia
2021- The Women Icon of the Year Award Issued by The Women Icon Organization
Emerging Scholar Award in Twenty-First International Conference on Knowledge, Culture, and Change in Organizations held in University of Auckland, New Zealand Issued by Common Ground Research Networks
2021- Emerging Scholar Award in Twenty-eighth International Conference on Learning held in Jagiellonian University, Krakow, Poland Issued by Common Ground Research Networks
2019- The University of Tasmania, Tuition Fee scholarship for PhD in Education
2019- International Postgraduate Research Scholarship for PhD in Marketing from Griffith University, Australia
2019- Australian Government Research Training Program Stipend Scholarship for PhD in Marketing
2018- Academic Excellence Award from Griffith University, Australia
2013- First Class Honours for BSc in Business Management from NSBM Green University, Sri Lanka
Testimonials
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