Dr. (Mrs.) Nirma Sadamali Jayawardena is a marketing academic and a professional marketing research consultant. She holds a PhD in Marketing from Griffith University, Australia, an MBA in International Business from the University of Colombo, and a First-Class Honours degree in Business Management from NSBM Green University, Sri Lanka. She also holds a Graduate Diploma in Research from Griffith University.
Her academic and professional experience spans Sri Lanka, Australia, India, and the UK, including roles as a secondary school teacher, lecturer, research assistant, and market research trainee. Her research interests include virtual reality and 360-degree video advertising, consumer psychology, digital marketing, and consumer behaviour. She has published in several international peer-reviewed journals, presented at international conferences, and contributed to books, book chapters, magazine articles, and industry reports.
She has reviewed for several leading international journals and has been involved in research projects funded by various institutions. Her achievements include several prestigious scholarships and awards, including the Emerald Outstanding Reviewer Award (2023), Griffith University Academic Excellence Award (2018), Emerging Scholar Awards, and the Women Icon of the Year Award (2021).
Dr. (Mrs). Nirma Sadamali Jayawardena
University Academic and a Research Consultant
Awards
Award for Outstanding Contribution to Team Development
as Global and Sustainable Business Futures Cluster Leader
University of Bradford, UK
Most Impactful Reviewer Award from FIIB Business Review, Sage Publishers
Letter of Commendation for Excellence in Academic Book Editing
Awarded by the Department of International Business, Marketing and Strategy, University of Bradford, United Kingdom
Best Paper Award for the Joint Conference on Empowering Leaders for Global Contemporary Businesses at The University of Bolton, UK
Outstanding Reviewer Award from South Asian Journal of Marketing Emerald Publishers
Outstanding Reviewer Award from South Asian Journal of Marketing Emerald Publishers
Emerging Scholar Award in Twenty-eighth International Conference on Learning held in Jagiellonian University, Krakow, Poland Issued by Common Ground Research Networks
Emerging Scholar Award in Twenty-First International Conference on Knowledge, Culture, and Change in Organizations held in University of Auckland, New Zealand Issued by Common Ground Research Networks
The Women Icon of the Year Award Issued by The Women Icon Organization
Honourable Mention Research Award (PhD) from Relationship Marketing for Impact Research Cluster in Griffith University, Australia
Australian Government Research Training Program Stipend Scholarship for PhD in Marketing
International Postgraduate Research Scholarship for PhD in Marketing from Griffith University, Australia
The University of Tasmania, Tuition Fee scholarship for PhD in Education
Academic Excellence Award from Griffith University, Australia
First Class Honours in BSc Business Management from NSBM Green University, Sri Lanka
Testimonials
Kind words from students and colleagues whom I have had the privilege to work with
