Conferences

Plagiarism and the Role of Artificial Intelligence among South Asia University Students: A Scoping Review Paper presented at 6th International Conference on Marketing Management organized by the Sri Lanka Institute of Marketing and Emerald Publishers

Beyond the Hype: Challenges of Implementing AR Marketing in Developing Economies. Paper presented at Joint Conference on Empowering Leaders in the Global Contemporary Businesses, University of Greater Manchester, UK

Adoption of Self-Directed Learning in Post- and Pre-Pandemic Contexts: A Leadership Perspective. Paper presented at Joint Conference on Empowering Leaders in the Global Contemporary Businesses, University of Greater Manchester, UK

Leveraging Parasocial Interaction to Drive the Bandwagon Effect in Online Retail.  Paper presented at International Conference on Contemporary Global Perspectives in Management, Environment and Technology, Delhi School of Business, India

How does Knowledge hiding behavior affect subjective career success? Moderating Role of Barriers to Career. Paper presented at 8th Indian Academy of Management Conference on NMIMS Mumbai, India

Gamification and e-learning for adolescents. Paper presented at The Twenty-eighth International Conference on Learning Universalism or Particularism, Jagiellonian University Krakow, Poland

A conceptual framework to measure student discipline of secondary schools in a cross-cultural context. Paper presented at the 7th Asian Conference on Education & International Development Tokyo, Japan

What do you remember most? ‘Is it textbook content’ or ‘teacher talk around the text’? Paper presented at the 7th Asian Conference on Education & International Development Tokyo, Japan

How is social psychology used in advertising (An Elaboration likelihood Model Perspective) Paper presented at the Twenty-First International Conference on Knowledge, Culture, and Change in Organizations, University of Auckland, New Zealand