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Research Type: Book Chapters

Future of Gamification in Organizations: A Scoping Review. In Gamification and Global Business Management Mapping the Future. World Scientific Publishers

Beyond the Paycheck: Conceptualizing Employer Brand Activism. Reference Module in Social Sciences. Elsevier Publisher  

From Interaction to Immersion: Exploring AR and VR’s Transformative Role in Consumer Engagement. IGI publishers

Introduction of Metaverse in Business. In The Metaverse Dilemma: Challenges and Opportunities for Business and Society. Emerald Publishing Limited.

Internationalization of Board Games: Reference Module in Social Sciences. Elsevier Publisher  

Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in Europe: Routledge Publisher

Exploring the role of sustainable organic  food consumption and the role of organic food as a luxury product: A case study in Nepal: Routledge Publisher

Luxury Marketing and Sustainability in the South Asian Context: Routledge Publisher

Conflict management in organizations of  emerging economies: A literature review and future research agenda: IGI Global Publisher

Promoting Tourism through Tea and Coffee products: A Review of Cross-Country Tourism Research: The Relationship of Tourism and Asian Studies: IGI Global Publisher

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  • NIRMA JAYAWARDENA
    University of Bradford, Faculty of Management, Law, and Social Sciences
    United Kingdom
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