The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach
The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions
Two Decades of Research on Consumer Behavior and Analytics: Reviewing the Past to Prepare for the Future
The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda
Promoting SMEs in Pacific Island Countries Through Effective Marketing Strategies: A Systematic Literature Review and a Future Research Agenda
Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy
