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Research Type: Research

The Evolution of Digital Advertising: From Banners to AI, Palgrave Macmillan Publishers

Sustainability and Environmental, Social, and Governance (ESG) in the Asia-Pacific Businesses: Global Pressures, Local Responses, and Institutional Governance

Grass is always dark(er) on the other side: Exploring the dark side ofartificial intelligence humanitarian supply chain operations

Integrating AI and metaverse in value creation of customer experience: a systematic review and future research agenda

Examining the role of para social interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis

The dark side revealed: insights and implications from online brand communities

Integration of Technology and Marketing Activities Among Service SMEs in Emerging Economies: A Scoping Review

Using firm-level intellectual capital to achieve strategic sustainability: Examination of phenomenon of business failure in terms of the critical events

Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology

Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies

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  • NIRMA JAYAWARDENA
    University of Bradford, Faculty of Management, Law, and Social Sciences
    United Kingdom
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