Integrating AI and metaverse in value creation of customer experience: a systematic review and future research agenda
The impact of extrinsic and intrinsic rewarding system on employee motivation in the context of Sri Lankan apparel sector
Grass is always dark(er) on the other side: Exploring the dark side ofartificial intelligence humanitarian supply chain operations
Examining the role of para social interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis
Beyond the Hype: Challenges of Implementing AR Marketing in Developing Economies. Paper presented at Joint Conference on Empowering Leaders in the Global Contemporary Businesses, University of Greater Manchester, UK
Adoption of Self-Directed Learning in Post- and Pre-Pandemic Contexts: A Leadership Perspective. Paper presented at Joint Conference on Empowering Leaders in the Global Contemporary Businesses, University of Greater Manchester, UK
The Influence of Virtual Reality (VR) and Augmented Reality (AR) Technologies on Global Brands in Transforming Global Marketing
