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Research Type: Research

Leadership and Digital Transformation Volume 1, Routledge Publishers

The motivation of female adolescents to adopt wearable smart jewelry: A qualitative analysis

The influence of political instability and economic crisis on human capital in Sri Lanka: a literature review

Generation Y attitudes towards luxury products and consumer- led changes in luxury consumption

The Evolution of Digital Advertising: From Banners to AI, Palgrave Macmillan Publishers

Sustainability and Environmental, Social, and Governance (ESG) in the Asia-Pacific Businesses: Global Pressures, Local Responses, and Institutional Governance

Grass is always dark(er) on the other side: Exploring the dark side ofartificial intelligence humanitarian supply chain operations

Integrating AI and metaverse in value creation of customer experience: a systematic review and future research agenda

Examining the role of para social interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis

The dark side revealed: insights and implications from online brand communities

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  • NIRMA JAYAWARDENA
    University of Bradford, Faculty of Management, Law, and Social Sciences
    United Kingdom
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