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Research Type: Research

Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management

Gamification as an Innovation: A tool to improve organizational marketing performance and sustainability of international firms

Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands

Organizational and regulatory strategies to combat false news circulation on social media

Food acquisition and consumption issues of South Asian countries: A systematic literature review and future research agenda

Adverse Effects of using Gamification Elements in Online Communities: A Scoping Review

Exploring the Challenges in Developing and Managing Digital Agility Among Sri Lankan Family Business Owners During the Economic Crisis Situation

Gamification and neuromarketing: A unified approach for improving user experience

The Dark Side of Online Transition of Exams in Higher Education: A perspective of an Emerging Nation

The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review

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  • NIRMA JAYAWARDENA
    University of Bradford, Faculty of Management, Law, and Social Sciences
    United Kingdom
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