Research Type: Research

The e-learning persuasion through gamification: an elaboration likelihood model perspective

Effective online engagement strategies through gamification: a systematic literature review and a future research agenda

The role of culture in student discipline of secondary schools in cross-cultural context: a systematic literature review and future research agenda

Operational efficiency to financial efficiency-a case study on ‘Apparel sector’ in Sri Lanka

A conceptual framework to measure operational efficiency of apparel industry in emerging economies

The impact of extrinsic and intrinsic rewarding system on employee motivation in the context of Sri Lankan apparel sector

Exploring the relationship between Australian university websites and international student enrolments

Digital Advertising and Consumer Behavior, Springer Publishers

Plagiarism and the Role of Artificial Intelligence among South Asia University Students: A Scoping Review Paper presented at 6th International Conference on Marketing Management organized by the Sri Lanka Institute of Marketing and Emerald Publishers

Beyond the Hype: Challenges of Implementing AR Marketing in Developing Economies. Paper presented at Joint Conference on Empowering Leaders in the Global Contemporary Businesses, University of Greater Manchester, UK