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Research Type: Research

A conceptual framework to measure operational efficiency of apparel industry in emerging economies

The impact of extrinsic and intrinsic rewarding system on employee motivation in the context of Sri Lankan apparel sector

Exploring the relationship between Australian university websites and international student enrolments

Digital Advertising and Consumer Behavior, Springer Publishers

Plagiarism and the Role of Artificial Intelligence among South Asia University Students: A Scoping Review Paper presented at 6th International Conference on Marketing Management organized by the Sri Lanka Institute of Marketing and Emerald Publishers

Beyond the Hype: Challenges of Implementing AR Marketing in Developing Economies. Paper presented at Joint Conference on Empowering Leaders in the Global Contemporary Businesses, University of Greater Manchester, UK

Adoption of Self-Directed Learning in Post- and Pre-Pandemic Contexts: A Leadership Perspective. Paper presented at Joint Conference on Empowering Leaders in the Global Contemporary Businesses, University of Greater Manchester, UK

The Influence of Virtual Reality (VR) and Augmented Reality (AR) Technologies on Global Brands in Transforming Global Marketing

An analysis of the two-way relationships between management practices and firm innovation

Shaping Entrepreneurial Marketing: A South Asian Perspective Volume 1, Emerald Publishers

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  • NIRMA JAYAWARDENA
    University of Bradford, Faculty of Management, Law, and Social Sciences
    United Kingdom
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