Plagiarism and the Role of Artificial Intelligence among South Asia University Students: A Scoping Review Paper presented at 6th International Conference on Marketing Management organized by the Sri Lanka Institute of Marketing and Emerald Publishers
Beyond the Hype: Challenges of Implementing AR Marketing in Developing Economies. Paper presented at Joint Conference on Empowering Leaders in the Global Contemporary Businesses, University of Greater Manchester, UK
Adoption of Self-Directed Learning in Post- and Pre-Pandemic Contexts: A Leadership Perspective. Paper presented at Joint Conference on Empowering Leaders in the Global Contemporary Businesses, University of Greater Manchester, UK
The Influence of Virtual Reality (VR) and Augmented Reality (AR) Technologies on Global Brands in Transforming Global Marketing
Investigating the consumer visual memory of 360-degree and standard video advertisements: A social information processing theory perspective
Exploring the relationship between Australian university websites and international student enrolments
