Adoption of Self-Directed Learning in Post- and Pre-Pandemic Contexts: A Leadership Perspective. Paper presented at Joint Conference on Empowering Leaders in the Global Contemporary Businesses, University of Greater Manchester, UK
The Influence of Virtual Reality (VR) and Augmented Reality (AR) Technologies on Global Brands in Transforming Global Marketing
Investigating the consumer visual memory of 360-degree and standard video advertisements: A social information processing theory perspective
Exploring the relationship between Australian university websites and international student enrolments
Future of Gamification in Organizations: A Scoping Review. In Gamification and Global Business Management Mapping the Future. World Scientific Publishers
Beyond the Paycheck: Conceptualizing Employer Brand Activism. Reference Module in Social Sciences. Elsevier Publisher