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Research Type: Research

Adoption of Self-Directed Learning in Post- and Pre-Pandemic Contexts: A Leadership Perspective. Paper presented at Joint Conference on Empowering Leaders in the Global Contemporary Businesses, University of Greater Manchester, UK

The Influence of Virtual Reality (VR) and Augmented Reality (AR) Technologies on Global Brands in Transforming Global Marketing

An analysis of the two-way relationships between management practices and firm innovation

Shaping Entrepreneurial Marketing: A South Asian Perspective Volume 1, Emerald Publishers

Digital Video Advertising Strategies: Grow your Brand with Online Videos, Emerald Publishers

Investigating the consumer visual memory of 360-degree and standard video advertisements: A social information processing theory perspective

Exploring the relationship between Australian university websites and international student enrolments

Analysing and Improving Service Quality Of Company Shanthi Travels (Pvt) Ltd

Future of Gamification in Organizations: A Scoping Review. In Gamification and Global Business Management Mapping the Future. World Scientific Publishers

Beyond the Paycheck: Conceptualizing Employer Brand Activism. Reference Module in Social Sciences. Elsevier Publisher  

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  • NIRMA JAYAWARDENA
    University of Bradford, Faculty of Management, Law, and Social Sciences
    United Kingdom
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