Investigating the consumer visual memory of 360-degree and standard video advertisements: A social information processing theory perspective
Exploring the relationship between Australian university websites and international student enrolments
Future of Gamification in Organizations: A Scoping Review. In Gamification and Global Business Management Mapping the Future. World Scientific Publishers
Beyond the Paycheck: Conceptualizing Employer Brand Activism. Reference Module in Social Sciences. Elsevier Publisher
From Interaction to Immersion: Exploring AR and VR’s Transformative Role in Consumer Engagement. IGI publishers
Introduction of Metaverse in Business. In The Metaverse Dilemma: Challenges and Opportunities for Business and Society. Emerald Publishing Limited.
Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in Europe: Routledge Publisher
