Leveraging Parasocial Interaction to Drive the Bandwagon Effect in Online Retail. Paper presented at International Conference on Contemporary Global Perspectives in Management, Environment and Technology, Delhi School of Business, India
How does Knowledge hiding behavior affect subjective career success? Moderating Role of Barriers to Career. Paper presented at 8th Indian Academy of Management Conference on NMIMS Mumbai, India
Gamification and e-learning for adolescents. Paper presented at The Twenty-eighth International Conference on Learning Universalism or Particularism, Jagiellonian University Krakow, Poland
A conceptual framework to measure student discipline of secondary schools in a cross-cultural context. Paper presented at the 7th Asian Conference on Education & International Development Tokyo, Japan
What do you remember most? ‘Is it textbook content’ or ‘teacher talk around the text’? Paper presented at the 7th Asian Conference on Education & International Development Tokyo, Japan
How is social psychology used in advertising (An Elaboration likelihood Model Perspective) Paper presented at the Twenty-First International Conference on Knowledge, Culture, and Change in Organizations, University of Auckland, New Zealand