Journals

Harnessing AI-Powered Data Capabilities for Outside-In Marketing: A Qualitative Exploration

Social Media Influencers in Firm-Based Marketing Campaign Phases

The motivation of female adolescents to adopt wearable smart jewelry: A qualitative analysis

Grass is always dark(er) on the other side: The Dark Side of AI in Humanitarian Supply Chains

Integrating AI and metaverse in value creation of customer experience

Examining the role of para social interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis

The dark side revealed: insights and implications from online brand communities

Integration of Technology and Marketing Activities Among Service SMEs in Emerging Economies: A Scoping Review

Using firm-level intellectual capital to achieve strategic sustainability: Examination of phenomenon of business failure in terms of the critical events

Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology

Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies

What is the impact of knowledge hiding behaviour on subjective career success? The role of career barriers for finance professionals in modifying their career prospects