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2025

An analysis of the two-way relationships between management practices and firm innovation

2023

The Development of Activities for Students in e-learning Platforms: An Elaboration Likelihood Model Perspective. Paper presented at Thirtieth International Conference on Learning, University of São Paulo- Auditório Nicolau Sevcenko São Paulo, Brazil

2025

Shaping Entrepreneurial Marketing: A South Asian Perspective Volume 1., Emerald Publishers

2025

Digital Video Advertising Strategies Grow your brand with online videos. Emerald Publishers

2022

Investigating the consumer visual memory of 360-degree and standard video advertisements: A social information processing theory perspective

2018

Exploring the relationship between Australian university websites and international student enrolments

2013

Analysing and Improving Service Quality Of Company Shanthi Travels (Pvt) Ltd

2025

Future of Gamification in Organizations: A Scoping Review. In Gamification and Global Business Management Mapping the Future. World Scientific Publishers

2024

Beyond the Paycheck: Conceptualizing Employer Brand Activism. Reference Module in Social Sciences. Elsevier Publisher  

2024

From Interaction to Immersion: Exploring AR and VR’s Transformative Role in Consumer Engagement. IGI publishers

2024

Introduction of Metaverse in Business. In The Metaverse Dilemma: Challenges and Opportunities for Business and Society. Emerald Publishing Limited.

2024

Internationalization of Board Games: Reference Module in Social Sciences. Elsevier Publisher  

2023

Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in Europe: Routledge Publisher

2023

Exploring the role of sustainable organic  food consumption and the role of organic food as a luxury product: A case study in Nepal: Routledge Publisher

2022

Luxury Marketing and Sustainability in the South Asian Context: Routledge Publisher

2023

Conflict management in organizations of  emerging economies: A literature review and future research agenda: IGI Global Publisher

2022

Promoting Tourism through Tea and Coffee products: A Review of Cross-Country Tourism Research: The Relationship of Tourism and Asian Studies: IGI Global Publisher

2022

Artificial Intelligence (AI) based market intelligence and customer insights: Routledge Publisher

2025

Leveraging Parasocial Interaction to Drive the Bandwagon Effect in Online Retail.  Paper presented at International Conference on Contemporary Global Perspectives in Management, Environment and Technology, Delhi School of Business, India

2023

How does Knowledge hiding behavior affect subjective career success? Moderating Role of Barriers to Career. Paper presented at 8th Indian Academy of Management Conference on NMIMS Mumbai, India

2021

Gamification and e-learning for adolescents. Paper presented at The Twenty-eighth International Conference on Learning Universalism or Particularism, Jagiellonian University Krakow, Poland

2021

A conceptual framework to measure student discipline of secondary schools in a cross-cultural context. Paper presented at the 7th Asian Conference on Education & International Development Tokyo, Japan

2021

What do you remember most? ‘Is it textbook content’ or ‘teacher talk around the text’? Paper presented at the 7th Asian Conference on Education & International Development Tokyo, Japan

2021

How is social psychology used in advertising (An Elaboration likelihood Model Perspective) Paper presented at the Twenty-First International Conference on Knowledge, Culture, and Change in Organizations, University of Auckland, New Zealand

2020

Exploring the relationship between Australian university websites and international student enrolments

2020

A conceptual framework to measure operational efficiency of apparel industry in emerging economies

2020

Operational efficiency to financial efficiency-a case study on ‘Apparel sector’ in Sri Lanka

2021

Effective online engagement strategies through gamification: a systematic literature review and a future research agenda

2021

The e-learning persuasion through gamification: an elaboration likelihood model perspective

2021

The role of culture in student discipline of secondary schools in cross-cultural context: a systematic literature review and future research agenda

2022

The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions

2022

Assessing retailer readiness to use blockchain technology to improve supply chain performance

2022

Investigating the visual comprehension memory for 360-degree video advertisements among adolescents

2022

Two Decades of Research on Consumer Behavior and Analytics: Reviewing the Past to Prepare for the Future

2022

The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation

2022

Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda

2022

Promoting SMEs in Pacific  Island Countries Through Effective Marketing Strategies: A Systematic Literature Review and a Future Research Agenda

2022

Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy

2022

Gamification and gigification: A multidimensional theoretical approach

2023

Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands

2023

Organizational and regulatory strategies to combat false news circulation on social media

2023

Food acquisition and consumption issues of South Asian countries: A systematic literature review and future research agenda

2023

Adverse Effects of using Gamification Elements in Online Communities: A Scoping Review

2023

Exploring the Challenges in Developing and Managing Digital Agility Among Sri Lankan Family Business Owners During the Economic Crisis Situation

2023

Gamification and neuromarketing: A unified approach for improving user experience

2023

The Dark Side of Online Transition of Exams in Higher Education: A perspective of an Emerging Nation

2023

The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review

2023

Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach

2023

Gamification as an Innovation: A tool to improve organizational marketing performance and sustainability of international firms

2023

Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management

2023

Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms

2024

The dark side revealed: insights and implications from online brand communities

2024

Integration of Technology and Marketing Activities Among Service SMEs in Emerging Economies: A Scoping Review

2024

Using firm-level intellectual capital to achieve strategic sustainability: Examination of phenomenon of business failure in terms of the critical events

2024

Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology

2024

Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies

2024

What is the impact of knowledge hiding behaviour on subjective career success? The role of career barriers for finance professionals in modifying their career prospects