Publications
2025
An analysis of the two-way relationships between management practices and firm innovation
2023
The Development of Activities for Students in e-learning Platforms: An Elaboration Likelihood Model Perspective. Paper presented at Thirtieth International Conference on Learning, University of São Paulo- Auditório Nicolau Sevcenko São Paulo, Brazil
2025
Shaping Entrepreneurial Marketing: A South Asian Perspective Volume 1., Emerald Publishers
2025
Digital Video Advertising Strategies Grow your brand with online videos. Emerald Publishers
2022
Investigating the consumer visual memory of 360-degree and standard video advertisements: A social information processing theory perspective
2018
Exploring the relationship between Australian university websites and international student enrolments
2025
Future of Gamification in Organizations: A Scoping Review. In Gamification and Global Business Management Mapping the Future. World Scientific Publishers
2024
Beyond the Paycheck: Conceptualizing Employer Brand Activism. Reference Module in Social Sciences. Elsevier Publisher Â
2024
From Interaction to Immersion: Exploring AR and VR’s Transformative Role in Consumer Engagement. IGI publishers
2024
Introduction of Metaverse in Business. In The Metaverse Dilemma: Challenges and Opportunities for Business and Society. Emerald Publishing Limited.
2024
Internationalization of Board Games: Reference Module in Social Sciences. Elsevier Publisher Â
2023
Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in Europe: Routledge Publisher
2023
Exploring the role of sustainable organic  food consumption and the role of organic food as a luxury product: A case study in Nepal: Routledge Publisher
2023
Conflict management in organizations of  emerging economies: A literature review and future research agenda: IGI Global Publisher
2022
Promoting Tourism through Tea and Coffee products: A Review of Cross-Country Tourism Research: The Relationship of Tourism and Asian Studies: IGI Global Publisher
2022
Artificial Intelligence (AI) based market intelligence and customer insights: Routledge Publisher
2025
Leveraging Parasocial Interaction to Drive the Bandwagon Effect in Online Retail. Paper presented at International Conference on Contemporary Global Perspectives in Management, Environment and Technology, Delhi School of Business, India
2023
How does Knowledge hiding behavior affect subjective career success? Moderating Role of Barriers to Career. Paper presented at 8th Indian Academy of Management Conference on NMIMS Mumbai, India
2021
Gamification and e-learning for adolescents. Paper presented at The Twenty-eighth International Conference on Learning Universalism or Particularism, Jagiellonian University Krakow, Poland
2021
A conceptual framework to measure student discipline of secondary schools in a cross-cultural context. Paper presented at the 7th Asian Conference on Education & International Development Tokyo, Japan
2021
What do you remember most? ‘Is it textbook content’ or ‘teacher talk around the text’? Paper presented at the 7th Asian Conference on Education & International Development Tokyo, Japan
2021
How is social psychology used in advertising (An Elaboration likelihood Model Perspective) Paper presented at the Twenty-First International Conference on Knowledge, Culture, and Change in Organizations, University of Auckland, New Zealand
2020
Exploring the relationship between Australian university websites and international student enrolments
2020
A conceptual framework to measure operational efficiency of apparel industry in emerging economies
2020
Operational efficiency to financial efficiency-a case study on ‘Apparel sector’ in Sri Lanka
2021
Effective online engagement strategies through gamification: a systematic literature review and a future research agenda
2021
The e-learning persuasion through gamification: an elaboration likelihood model perspective
2021
The role of culture in student discipline of secondary schools in cross-cultural context: a systematic literature review and future research agenda
2022
The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions
2022
Assessing retailer readiness to use blockchain technology to improve supply chain performance
2022
Investigating the visual comprehension memory for 360-degree video advertisements among adolescents
2022
Two Decades of Research on Consumer Behavior and Analytics: Reviewing the Past to Prepare for the Future
2022
The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation
2022
Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda
2022
Promoting SMEs in Pacific  Island Countries Through Effective Marketing Strategies: A Systematic Literature Review and a Future Research Agenda
2022
Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy
2023
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
2023
Organizational and regulatory strategies to combat false news circulation on social media
2023
Food acquisition and consumption issues of South Asian countries: A systematic literature review and future research agenda
2023
Adverse Effects of using Gamification Elements in Online Communities: A Scoping Review
2023
Exploring the Challenges in Developing and Managing Digital Agility Among Sri Lankan Family Business Owners During the Economic Crisis Situation
2023
The Dark Side of Online Transition of Exams in Higher Education: A perspective of an Emerging Nation
2023
The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review
2023
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach
2023
Gamification as an Innovation: A tool to improve organizational marketing performance and sustainability of international firms
2023
Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management
2023
Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms
2024
Integration of Technology and Marketing Activities Among Service SMEs in Emerging Economies: A Scoping Review
2024
Using firm-level intellectual capital to achieve strategic sustainability: Examination of phenomenon of business failure in terms of the critical events
2024
Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology
2024
Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies
2024
What is the impact of knowledge hiding behaviour on subjective career success? The role of career barriers for finance professionals in modifying their career prospects
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