From Interaction to Immersion: Exploring AR and VR’s Transformative Role in Consumer Engagement. IGI publishers
Introduction of Metaverse in Business. In The Metaverse Dilemma: Challenges and Opportunities for Business and Society. Emerald Publishing Limited.
Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in Europe: Routledge Publisher
Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal: Routledge Publisher
Conflict management in organizations of emerging economies: A literature review and future research agenda: IGI Global Publisher
Promoting Tourism through Tea and Coffee products: A Review of Cross-Country Tourism Research: The Relationship of Tourism and Asian Studies: IGI Global Publisher
Leveraging Parasocial Interaction to Drive the Bandwagon Effect in Online Retail. Paper presented at International Conference on Contemporary Global Perspectives in Management, Environment and Technology, Delhi School of Business, India
